Our Story

As a first-generation entrepreneur, Alvin has always been driven by a passion for providing exceptional customer experiences. 10 years ago, he founded Sureclean with a focus on delivering top-notch services in the B2B childcare and preschool industry. But as the market changed, Alvin adapted, pivoting the business to B2C residential cleaning service, where the company continued to flourish for the first half of the COVID-19 pandemic.

Despite the challenges posed by frequent lockdowns and intense competition, Alvin remained undaunted. He refocused on marketing and messaging, ensuring that the "Sureclean Happiness Guarantee" was at the forefront of everything the company did.

Inspired by his role as a father to a three-year-old son, Alvin saw an opportunity to create a lifestyle brand that elevated people's health and well-being. He identified a gap in the market for a comprehensive range of products to enhance daily life and founded Steriluxe. With exclusive distributorship for a cutting-edge Malaysian start-up water purifier company, Alvin knew he had found a product that truly represented innovation in an otherwise stagnant industry.

Steriluxe's range of products, starting with the Singapore Smartest Water Purifier (Aurra Pro 2), Simple-to-Use UV Sterilizer (UVee), Protective Room Air Purifier (Airee), and Mini Air Purifier (Airee Mini), was born, offering customers a new way to elevate their lives.

Sureclean Pte Ltd is the exclusive distributor of the Snaptec brand of Water Purifier.

Steriluxe a trademark brand wholly owned by Sureclean Pte Ltd . All rights Reserved.

STERILUXE™ Launch Collection


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