Inspired by his role as a father to a three-year-old son, Alvin saw an opportunity to create a lifestyle brand that elevated people's health and well-being. He identified a gap in the market for a comprehensive range of products to enhance daily life and founded Steriluxe. With exclusive distributorship for a cutting-edge Malaysian start-up water purifier company, Alvin knew he had found a product that truly represented innovation in an otherwise stagnant industry.

Steriluxe's range of products, starting with the Singapore Smartest Water Purifier (Aurra Pro 2), Simple-to-Use UV Sterilizer (UVee), Protective Room Air Purifier (Airee), and Mini Air Purifier (Airee Mini), was born, offering customers a new way to elevate their lives.